Matthew A. Hawkins is available for creative design in all things media.

PHONE: 604.316.4404 EMAIL: matt@filmads.ca

Classic Regency Chrysler

I recently had the chance to dig through some old footage of Regency Chrysler up in Quesnel and I came across some great footage…

Actually what we did was take some windy, crappy sound footage and turned it into something AWESOME.
When I had showed up to Regency to film an ad for them to show at Carib Theatres in Quesnel, there was a big wind storm happening outside. My initial thought was ‘Crap, this shoot is not going to happen today.’ (We had planned to film something completely different that day, which we still ended up filming). My second thought and I’m glad I pushed for it, was ‘Let’s use the wind. We can muffle the sound by putting the mic under Lisa’s jacket and her hair blowing everywhere will look ridiculous’

I filmed everything on the 7D and then went to town in After Effects. I muted colours, added a cheezie star stream from Particular and added some awesome tracking marks to it.

You can take a look at the side by side below and see what the original and faked VHS look like together.

*When I sent this to the production team to add to the pre-show for the Carib Theatres I had forgot to mention it was supposed to look like a really old 80′s VHS tape, I got an email back immediately saying that the file looked heavily interlaced and the sound was terribly muffled. We all had a good chuckle once I told them it was supposed to look like this.

Cheers,
Matthew A. Hawkins

TV Propaganda Cancellations & More

I love good TV. I really do.
I even like bad TV (Survivor but not NCIS, I’m not THAT dirty).
With being involved with production and being able to visit a number of production sets, whether formally invited or not, I have a profound curiosity for how studios make decisions or pretend to…
What better way for people to get excited about a show than to say it’s going to be cancelled? Look at the track record of shows threatened of cancellations and shows that were cancelled:
- Arrested Development, sure the big Prison Break show had huge numbers coming in but look at the DVD sales of the show and now it’s getting picked up by Netflix for an all new season leading up to their movie. It still and will make a lot of money.
- Family Guy, it got cancelled and DVD sales went through the roof which caused FOX to re-look at all of their animated shows which now are pretty much guaranteed returns every season (American Dad, Cleveland Show and yes The Simpsons). Mass amounts of DVD sales and continued dollars when it got renewed.
- Fringe, nearing the end of season 3 there was big speculation the show would not return and would have no tidy ending. Fans spoke up, made a Twitter stir and season 4 was brought back in the fall of 2011.
- House, DVD sales resurged this show, along with some great stars and a cast suited up as producers made this show continue on long after it maybe should have died? But how many times was House threatened with a cancellation notice… despite it’s big audience?

Now take a look at Alcatraz. A fantastic show on the chopping block. Or is it?
If you look over the list of shows here, do you know what the one thing in common is? It’s one word. One studio word. The F word of all television. FOX

FOX knows how to stir up a scandal. They bring people on to American Idol with outstanding warrants. They make lofty promises or throw out TV death threats to stir up the masses. What better way to drive fan craze then to threaten to take away their favourite TV drug.

Maybe next time you hear of your favourite show getting thrown on the chopping block, take a look what studio is behind it and maybe an honest look at the show. Are you being made a puppeteer in a studios form of propaganda? Who knows maybe your show should get the axe, NCIS is actually quite terrible if you would just be honest with yourself.

Cheers,
Matthew A. Hawkins

The Hawkins & Sluys’ Visit Seattle Zoo

We recently had a fantastic trip down to Seattle’s Woodland Park Zoo.
In fact it was our third trip down to the zoo and we just fall in love with it a little bit more each time. It’s becoming an annual trip for the Hawkins family. We were introduced to the zoo by Deb’s parents, the Sluys’. We figured it’d be awesome to bring them out for another visit.

I wanted to film the family checking the zoo out again, but I wanted to do it a little bit different this time. I wanted to try something I had been thinking about doing for quite some time. I got a little crazy with camera and I turned it sideways!
(I hope you have a big resolution set for your screen because I turned this 1920×1080 video to 1080×1920!)

FilmAds Stories: Shuswap Bliss – Salmon Arm Theatre Advertising

We work with some amazing businesses all across Western Canada. This story is about Deanna from Shuswap Bliss and her time working with FilmAds.

Carib Theatres, Quesnel BC: FilmAds Movie Advertising

Carib Theatres in Quesnel, BC is right in the heart of BC’s historic Gold Rush. Situated on the main street of this bustling Caribou town, the Carib is a hot spot for evening entertainment all year round. Playing the box office blockbusters, occasional independent films and getting involved with community initiatives, the Carib is a staple of the downtown business of Quesnel.

Not only will you find entertainment at the Carib, but you’ll find great advertising exposure for your business on both of these state of the art of screens and projection. The exposure is excellent and the price is more than hard to beat. You’ll love advertising at the Carib.

Monthly Attendance
Average Monthly Attendance: 2,500
Monthly Highs: 3,600
Yearly Attendance for 2011: 36,907

Advertising Costs
15 Second Spots – $200/mth
We also discounts for long term contracts.
30 Second Spots – $400/mth
Please contact us for more info.
We offer 2 Screens Total

 

Specials
We are now offering a limited space special: 30-40 Second Spot for $300/mth for 6 months. This also includes 1 motion graphic designed ad.

Spots are limited and cost varies, so please Contact Us for more information to utilize this great form of advertising.

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