Matthew A. Hawkins is available for creative design in all things media.

PHONE: 604.316.4404 EMAIL: matt@filmads.ca

Category: rant

The TV Series

In today’s world TV shows are becoming just as good, if not better, than most movies hitting the big screens.
If you look at how many “A Class” movies come out each year, how many screens they can fill and number of people that can see them in theatre, you’ll see how limiting it is to make it big in the movies… it’s a tough market out there.
However, TV opens a lot more channels for people to get their shows out there. Literally. You have your staple channels in the states (NBC, ABC, CBS, FOX) and then you move on to the channels that actually make good shows (AMC, HBO, FX) and you begin to find a plethora of high quality entertainment.
In my opinion it was the show starring Kiefer Sutherland as Jack Bauer in 24 that re-birthed the television screen. That first season of 24 showed that you could carry a TV show through 24 episodes and keep peoples attention, plus have them asking for more. From there we saw the series start pouring out: Lost, The Office, Scrubs, CSI Miami, Grey’s Anatomy and more. 24 helped recreate the little screen, plus rekindled Sutherland’s dying career.

Big TV execs began to see how valuable these TV series were becoming. Stringing seasons out to keep their viewers hooked, signing crazy web deals, DVD/Blu Ray Sales, action figures, collectibles, you name it. Execs were loving how their TV stations were bringing in the viewers in massive numbers again, as if people had never heard of a TV before. Not to mention the push for shows to get syndicated (which means you have enough seasons you can sell off to as many networks as you can). This was also the downfall of a lot of TV shows as well.

Every good story needs an ending, just like it needs a beginning and middle. Take for example Heroes. That first season was excellent. I loved every episode of that first season, except the last. They completely threw that show out the window when the cheerleader didn’t save the world and Sylar somehow lived. Look at Scrubs, the last season of Scrubs should be tossed in a dumpster and forgotten about. When half your cast doesn’t come back to the show and you no longer use the original set, that plays like a character, you should shut down production. I don’t think I should even get into Lost, I loved that show up until the last season. It felt so rushed and out of place. I loved that they wanted to get to an ending in the show, but I personally don’t think they pulled it off.

All of this brings me to Fringe. Another Abrams project. I’ve really enjoyed Fringe since we first started watching it, but it’s getting to be too much. **SPOILER ALERT**

With Anna Torv playing THREE Characters (Fauxlivia, Bellivia and Olivia) and everyone else playing two characters with their alt-universe selves, I’m left with the feeling that the show is now destined to spiral downwards. When you push a good thing too far, you’ll eventually push it over the edge. They could have really aimed for this show to end in 3 seasons and with talks of it not getting renewed, we actually may never see an ending to this show. Joshua Jackson’s character still has some mystery, as does John Noble (who I think is the best character on the show), but the mystery is beginning to fade, the plots stretched and the lines of conflict are beginning to get so dis-jointed and out of focus I wonder if the writers still know what Fringe is about.

I’m under the impression in creating art for other people’s consumption, that you need to leave them wanting more, not wishing there was less. Get to your point quickly, flirt with the story line for while, don’t tease too much and then finish it off strong. A great story needs an ending. Too bad TV execs only see the dollars in stretching out a story and don’t actually care about telling it well.

Ah well, that’s just my opinion anyways.
Cheers,

Matthew A. Hawkins

When They Say No

Has anyone ever said NO to you? Chances are they have.
I’m not just talking about Sally in the 4th grade when she wouldn’t let you play 4 Square with her.
I’m talking about those big asks.
What about that time you tried convincing your parents about your new found career?
That loan you asked the bank for and they turned you down?
That job you applied for but they said you didn’t have the education or enough experience?

I’ve had people that were considered ‘respectful’ and ‘honest’ tell me I would never make it in the world of business.
I’ve had people fire me because of my principles.
I’ve had people tell me I won’t amount to much of anything.
I’ve had people tell me to get a real job. Stop dreaming and move on.
Next week some big news will roll out, you won’t want to miss it.

Someone close to my family had his high school teacher tell him it was okay to just be a labourer in life, “Nothing wrong just working hard in a ditch for someone else”. That same high school teacher was eating his words when the man he talked down to saved his life in the back of an ambulance.

Chris Medina was voted off American Idol. He was told NO.
What did he do?
Went out and made it happen anyways.
Why aren’t you making it happen? Just because someone said NO, is a pretty sad excuse.

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PLEASE PLEASE I Want This So Bad

Classic words from the show American Idol… While we watched through the episodes of the auditions I even stated on Twitter – “I think American Idol should be renamed “I Want This So Bad… PLEASE!!!”"

Now I must confess I’m new around the whole Idol craze. I’ve only watched the last two seasons on account that my wife pretty much will watch whatever I want to watch (Hitchcock, Scott, Cameron… my classics craze I’m on lately) and I felt like I should watch shows she likes too… now I’m kind of hooked watching it.

Since watching the idol auditions and seeing these people beg and plead on stage when they clearly, CLEARLY, have no singing talent whatsoever, I think 1) “Wow, they’re mom must be REALLY encouraging” AND 2) “I wonder how much time that person has actually put into their craft.”

What you want tomorrow, you need to work for today.

You won’t get anywhere in life if you’re not willing to work for it. I look at my FilmAds stuff and wonder what people think. We have some big news coming up and it’s going to be amazing, but I’ve been working at this for over 3 years. It’s been difficult, time consuming, headache filled, poor, really great/bad at times and some times rewarding BUT I’ve had to put the time into it. I had to fail, try again, fail, get fired, try again, fail and try again. To be honest, I’ve probably doubted myself more than I’ve believed in myself.

When I see people on idol say PLEASE PLEASE PLEASE, right away I say “Don’t beg” It won’t do you any good. Nobody wants to hear you beg. I think the idol judges should have some loose change and throw it at the contestants when they do that. Secondly, when the people say “I want this so bad” I wonder what they did the day before to show they want it. What did they put into it to show they want it SO BAD…

I look at my life and my goals. I want to get into bigger productions, but what am I doing right now? (Besides complaining about other people not doing anything…) I study how movie’s market themselves. I look at costs and lengths of time to get things done. I watch movies and see how they move the camera, position the actors, set up lighting. I watch Behind the Scenes stuff. I read books, blogs, watch online tutorials, I talk about it, etc. I put in the time today for what I want tomorrow. I keep questioning myself if I’m doing enough. The day I stop doing that will be an indication I shouldn’t be doing this anymore.

I want this SO BAD, you just won’t hear me say that.

Cheers,

Matthew A. Hawkins

Zach Versus Zachary

I’m a bit of a TV junkie. I like the certain shows I watch and certain ones stick out to me more than others.
I’ve been thinking about this post for a bit and wanted to share my thoughts on Zach Braff Versus Zachary Levi. In no way is my blog going to become a celeb gossip channel, BUT I love TV & Film and my thoughts on the rising and not so rising stars are important… at least I think so. I also think these guys have a connection, other than their names, that makes me think you need to be of certain ancestry to get into show biz…

Zach Braff

Zach Braff hit the scene with the quirky comedy “Scrubs”
He was virtually a nobody before Scrubs. He was a struggling actor, living in LA and waiting tables.
He had done an after school special and a few other spots, but nothing big.

Scrubs is what ignited his career. From there he went on to write, direct and star in his own movie “Garden State” and then fizzled his way out of the big screen with movies like Last Kiss, The Ex and the oh so terrible Disney animated movie Chicken Little.

I’m not an expert, just my observations, but Braff seemed to get too big too fast. Scrubs was his staple and I loved every season he was in, except the last. His quirky, girlish nature on the show was heartfelt, funny and uplifting. I think he’s an amazing actor in the right role, but my personal opinion, for what it’s worth, is he may have done too much too soon.

Zach, it was fun, but you need to re-invent yourself. John Dorian is gone, Andrew Largeman is happy now and Chocolate Bear ain’t coming home no more.
Thanks buddy. I hope to see you again soon.

Zachary Levi

Zachary bounced around from show to show, from small part to small part until the right show came along for him… “Chuck”
The nerdy, geek community embraced the Buy More, Morgan, Sarah and Chuck in the first season and it continues to deliver the action, sexiness and nerdiness we all love and adore.

Chuck has sparked Zachary’s big screen career, much like Scrubs sparked Zach Braff’s. From Chuck, Zachary went on to do a small role in Alvin & the Chipmunks 2… not a great movie, but a start. He’s lent his voice to several big name video games (Halo & Fallout) and most recently to the animated movie from Disney “Tangled” as Flynn Rider… you know the guy with the smolder.

Perhaps Zachary is learning from his nerdy predecessor. Perhaps Zachary is taking it slower and making the right choices. Time will tell.

What was Braff thinking with Chicken Little??? The Ex? Did he not read the scripts??

I do know that both actors are great with slap stick humor, have done some great TV series, are examples that the little guy can make it in Hollywood and that there is a place for the nerd on the small or big screen. Now if Zachary would just do a “Guy Love” style song with his character on Chuck. It would make me happy.

Kudos to you both. You entertain the masses. I just hope one of you can last longer on screen than the other.

Cheers,
Matthew A. Hawkins

Behind The Scenes: Pro Photogs Unite

Well we had a lot of fun shooting our latest video: Pro Photogs Unite

We’re coming out with part 2 later this week because we had a lot of material to work with. So stay tuned for that.
We also wanted to share a few photos for your enjoyment (thanks to Jason and his new love for Hipstamatic… now if we can only get his pictures off the iPhone…)

Here’s our photos “for reals”: