Matthew A. Hawkins is available for creative design in all things media.

PHONE: 604.316.4404 EMAIL: matt@filmads.ca

Category: Lessons Learned

Linchpin: Book Review

WINNER WILL BE DECIDED JANUARY 29th at 6pm PT
WINNER IS… http://www.twitvid.com/I23RJ

I’ve been slowly working my way through the book “Linchpin” by Seth Godin for the last 4-5 months. I’ve been taking my time with it simply because it’s that good. So good, that at times I really don’t like it.
If you don’t know who Seth Godin is let me summarize him a bit. He’s one of the most influential bloggers out there. He deals with subjects of marketing, leadership and even a few other things. He’s a sought after public speaker and he’s a proficient pot stirrer and he takes on that role again in his book “Linchpin”.
I picked up this book on the hopes of reading something fresh and new. I had read “Tribes” and loved it, so my hopes for “Linchpin” were high. It’s taken me months to almost finish it, yes, almost. I’m still working through it, simply because I keep going back and reading parts of it again.

My highlights of the book would have to be a few things:
- No matter what it is we do, we can make it art. WE NEED to make it art. Whether you are serving coffee, building houses or going to school, make it art. Your work is your art.
- The world today needs people that are emotionally invested in their work. There needs to be a deeper connection in the work we are doing. On the other side of that, employers need to offer working environments and roles for people to thrive, grow and develop into their art. That is how you develop as a linchpin and develop linchpins. Get invested.
- Gift giving needs to come back. I loved Seth’s insight on this. We’ve lost the idea of what a gift is. Often when people get a gift they feel they need to give something back. Real gifts don’t demand reciprocation.
- Set a shipping date. No matter what it is you do, set a shipping date. Set a date where you deliver whatever it is you’re doing/making. This pushes you to get it done. Don’t delay the date, don’t push it back, set it and stick with it. You get more done this way and you learn about how you do things.
- The lack of need for a road map. Sticking with a set route or previous way of doing things isn’t good. Be open and ready for whatever direction it is you need to go. Blaze the trail before you.
- The resistance. Seth talks a lot about the lizard brain. He discusses how we have to sides to our brain – to fight or flee. I can’t summarize it here, but it’s worth reading just for this.

Those are just a few of my notes. I have a few pages and notes I wrote in my book.
One of other thing I learned from Seth is about books in general and I’ve started to adopt this policy. Too many of us have books sitting on our shelves. They just sit there. Looking pretty. I think it’s an ego think, people want to show off how many books they have or how many shelves they can fit in their office. People need to read those books. Give them away when you’re done with them. I take notes on the books I read (most of them) and I store those for later use. I rarely pick up old books and flip through them again. If I need to read it again, I just borrow it from someone else for a bit. ALL THAT SAID, I’ll give away my Linchpin copy to someone who comments here. I’ll even ship it to you. It has notes in it, pages have been ear marked but the cover is still perfect (I keep it off when I read books). Just comment and I’ll pick a random person.

OR if you want, go buy your own copy and share it with someone when you’re done

Go Buy It Here Today

My 2010 Highlights

2010 was a crazy year. Without a doubt a tough year, but has proven to be very rewarding.
Here are my highlights for the year 2010:

1. Anea – The Birth of My Daughter
I have two amazing boys, but my wife blessed our lives with a beautiful little girl in July.
Oh how having another girl in my life has changed everything. Besides all the pink in our house now, I’m really a lucky guy.

2. Rediscovery of Myself
To say 2010 was difficult would almost be an understatement. There was a lot of stuff that went down that has seasoned me in my life. Losing trust in relationships, changing my work environment and determining my future were all a part of 2010. Through all of that though, I’ve really discovered more of who I am and what I can do. It’s sad things went like this, but now I know myself better and what I can accomplish.

3. Winning Contests
We won two video contests this year. The first with Cineplex and the second with Discovery Canada (and Dr. Bondar). After entering a number of video contests over the last few years (I think I’ve entered 5 before these 2) and never winning anything more than honors or a small prize, I won two BIG contests. I flew to Toronto to screen our short, met Robert Bateman and got some loot to boot. A big highlight no doubt.

4. My Photo Challenge
I wanted to challenge myself to use my camera more. I decided to challenge myself to take and post a new picture everyday for 30 days. I invited anyone that might want to join in, but figured I’d be doing it myself. Little did I know that people would be so interested in joining. I enjoyed the challenge but I think I enjoyed connecting and commenting with everyone. I even met some new people through the process and thankful I did.

5. Turning 30
I hit the big 30 in 2010 and my wife surprised me with a birthday party. She got me really good, I had no idea, not to mention she made it a video scavenger hunt.

2010 overall was a good year. Some moments I would go back and live all over again, if I could just get my flux capacitor working right. And there are a lot of moments I’ll leave in 2010. I’m thankful for my family, my health and my friends. Thankful for a great year and the amazing start that’s to come for 2011.

To you and yours, I wish you a Happy New Year.
Matthew A. Hawkins

Christmas is Messed Up

For some reason this year I’ve been looking at the things we do for Christmas a lot differently. I think Christmas is pretty messed up.

Sure it’s a holiday to celebrate the birth of Jesus, but he wasn’t even born on the 25th of December. Heck, he probably wasn’t even born in December at all. The Nativity Story is beautiful but the wisemen most likely didn’t visit Jesus right after he was born, I’ve reports saying it might have been months or years later. Really?

Then we have all these ridiculous sayings that people get bent out of shape about. “Jesus is the Reason for the Season” or “Jesus is The Gift” or “Keep Christ in Christmas”. I know most people using these sayings have good intentions, but I have a hard time thinking of Jesus walking around Palestine as a 20 year old and saying “I’m the Gift” or “I’m the reason for the season”. Better yet, do you think people said “Merry Christmas” to Jesus for his birthday? Or do you think Jesus said, “Keep ME in my birthday”?

I haven’t even gotten started with the notion of the Christmas Tree. A tree that was alive and now is dying or dead in your living room. Better yet, get a fake tree and put it up for 30 days and hang decorations on it. It’s odd, but enjoyable, I know.

Other things that strike me as odd are things like hanging lights on your house when you should have ample lighting outside of your house already. Why do you need more? And why those annoying little blue LED lights? You know the ones that make your eyes hurt when you look at them?

Or what about visiting a man your kids don’t know and telling them it’s ok to sit on his knee… alone… AND have him whisper things in their ear?

Then we have this build up for one day of the year. Besides Western Culture, the rest of the world keeps moving on Christmas Day. The 25th of December for them is just that, the 25th of December. It’s no different than any other 25th day of any month, but for us Westerner’s it’s a big deal. And for what? Fights over dead trees or turkeys? Families putting on pretty smiles between snide remarks and photo ops?

I’m looking at Christmas differently. It’s extravagance, it’s wonder and it’s craziness. I’m just sharing my thoughts openly. No need to blast me for what you think it is or isn’t. I’m just hoping you might look at how silly it really is. I’m not asking anything of you or making some plea to give more and do with less. Instead, just look at what we’re doing. Is it that big of a deal? Or are we building it up to be more than it really is? I don’t know, but I’m ok with questioning it.

Some videos that make me smile:

The Challenge is Done

So I first off want to say a BIG Thank YOU to everyone that joined the Photo Challenge, even if you only did a few pictures and then jumped ship – THANK YOU!
When I first brought it up I was doing it just to challenge myself. I wanted to stop making excuses for not creating things for myself and just do it. I think this challenge has really helped me do that.
After I posted it I was amazed at how many people were interested to join with me.

It’s been amazing seeing how many people have been enjoying all of our photos. I’ve been quite surprised who has been stopping by and who has been connecting with some of you. The power of art!!!

For those of you joined the challenge, you may remember I said you should set up a Flickr account and post your pictures there for the challenge. If you do that, put all your pictures in a set and then you can create a slideshow that you can embed into your site like this…

Those in the challenge, you did a great job. Thanks for joining me and I’ll be stopping by your sites often (I’ve added them to my Google Reader feed) and I’m sure others will too.

SO keep on snapping pictures!!!

Cheers,
Matthew A. Hawkins

My Dark Photos

So last night I had a little bit of fun in what my wife has nicknamed “the Batcave” aka my office.

I absolutely dislike (I’m trying not to use the word hate these days) fluorescent lighting (I need to change the ceiling lights in my office… just another thing on the to do list).

I wanted to breakdown how I made my DARK photos from last night but I was tired and just happy to get some cool photos in the challenge.

SO here’s how I did what I did. I need to use a light with a soft box or filter, some gaffers tape, a quality camera stand and then adjust my f.stop, ISO and shutter speed to get the right amount of light into the camera (in lightroom I only switched things to black & white, bumped up the darks just a little bit and then highlighted my eyes in a couple shots with the adjustment brush).

Here are the tools I used… very professional!!!

I used wax paper and some scrap paper and tape around my desk lamp to soften the light, I used some harddrives/lightscribe drive and a book for my camera stand.
It was just a matter of shooting and testing and shooting and testing. Only took me 20 minutes or so and that was it. Fun and easy to do!!!

1/60 ~ f.4.5 ~ ISO 500

Cheers,
Matthew A. Hawkins