Matthew A. Hawkins is available for creative design in all things media.

PHONE: 604.316.4404 EMAIL: matt@filmads.ca

FilmAds September 2011 Monthly Report

FilmAds.ca is an excellent way for local businesses to advertise in various markets across BC and Alberta.

We exist to promote local business and support local theatre owners.

Starting September 2011 we will be giving monthly reports on the happenings of FilmAds.
September we get back into the swing of things for theatre space. Film Studios are prepping for a magnificent Christmas season and our screens are getting prepped for some great ad space. We have a number of new local businesses coming on in September in such markets as Golden, Quesnel, Williams Lake and Terrace. It’s a fantastic time for you to come on board in any one of 12 different theatres across Western Canada.

We’d like to welcome Grand Forks BC (Gem Theatre), Sydney BC (Star Cinemas), High Prairie AB (Park Theatre) and Lacombe AB (Reel to Reel Cinemas) to the FilmAds family this month!

Here is our September video report:

My Take on Buying New Gear

Often I get asked about what type of camera or what type of computer to buy.
I figured I should write a post about what I really want to say and what people don’t always like to hear.
To be perfectly honest I don’t like being asked what type of gear someone should buy. I feel like I’m somehow going to be held responsible for their decisions, even though I had nothing to do with what they bought, other than an honest opinion. So here goes what I think you should buy the next time you’re looking for a new camera, new camera accessories, computer, software etc.
Most people won’t like my opinions here because you have to go out and do some of your own work… that sucks doesn’t it? Having to figure things out for yourself? Anyways…

General Tips
- Try before you buy. All of this stuff you can try it out for a certain period of time: software 30 days, camera gear (pay up front + return safely = free rental), computers (unsure…)
- Read reviews online. Lots of them. Amazon is awesome for reading reviews (.com not .ca) and has a lot of the equipment and software you may want to buy. Find out what the Interwebs are saying.
- Buy what works for you. The most expensive isn’t always the best. I started out on a basic camera and Windows Movie Maker. I learned and worked my way up. Just because you go out and buy all the latest, greatest and most expensive doesn’t mean you’ll enjoy it. Make what you have work and if you like it go from there.
- Watch tutorials on all things. There are so many video tuts out there it’s not even funny. If you can’t GOOGLE for them, you’re lazy and should stay on the couch.

1. Cameras
I’m a Canon guy. The first digital camera I bought was a Canon. My first digital camcorder was a Canon. My first pro-level camcorder was a Canon. My current camera is a Canon.
I’ve found I really like the Canon brand and warranty. Personally I have never had a problem with any of my Canon’s. I know people who have had problems, but for me it’s Canon.
You need to find what you like. Some people swear by Sony. Some people swear by Nikon. Find which camera does what you want it to and stick with that.

2. Computers
I hate being asked what computers people should buy. People automatically think that because I work with computers a lot, that I know a lot about computers. I know a little. Enough to keep me from having to see a computer guy all the time. I buy the warranty so I can send things back if I need to. I GOOGLE things to learn how to fix stuff. Other than that I’m just a hack with a decent computer.
Basically it comes down to Mac vs PC. It’s age old and tiring. I’ve worked off both. I had way more headaches, frustrations and issues with PCs then I have ever had with my Macs. Personally I would never go back to PCs, I think they are horrible machines unless you buck up and put a lot of time and money into one.
There are some PCs out there that just fly for video and photo editing but I know they spent a small fortune on their machines to get them like that, plus they knew exactly what they needed to put into them (not what some low budget computer shop or London Drugs rep told them to buy).
With Macs right out of the box on a basic Mac you can be flying with some basic video editing. Yes you pay a little more for the fancy Apple, but you get a great machine to do a little bit of everything with right away.

If you want me to tell you what kind of computer to buy, here it is. An Apple. Don’t like my answer or want to argue it? I don’t care. I think it should be an Apple.

3. Camera Accessories
If you get into the DSLR world of filming this area could go on forever. There are so many accessories out there. It almost feels endless at times. For me, and this is just my opinion, you need a good tripod to start off (I’m not going to list brands) but something with an adjustable tilt head is great and something very smooth (again work your way up from what you can afford). Next a mic, video sucks if the sound sucks. You can pick up some decent shotgun mics that are 10x better then an on-board mic and again work your way up. Next up, lighting. There are so many lighting options out there but some DIY lighting kits are great ways to start. My first lighting kit was a cheap one on eBay and it’s proved to be more than worth it. Good lighting, good sound and steady shots (you can add camera shake after if you want!) are key to a good video.

4. Software
This one basically comes down to Final Cut or Adobe (and there’s options within those).
Try before you buy. They usually offer 30 day trail periods. Some people love Final Cut, I’ve actually met people I think were sleeping with the program that they are so in love with it. Adobe seems to have a lot more direct plug-ins, filters, add-ons you can buy compared to what FCP does, but I use Adobe and love it so you’ll just have to figure that out for yourself. If you love Final Cut, well I’m sorry your program sucks and Apple is asking you to pay too much for an updated copy.
I should also mention some people like Sony Vegas too. I don’t know anything about Vegas, but I hear it works sometimes.

 

 

There you have it my useful but not so useful take on buying new gear. Just my honest opinion on everything ‘new gear’ related.
It comes down to you putting the work into it. If you want to get into this hobby or line of work, you need to invest some time into it.
There are a myriad of options out there and you need to find what works for you and your budget.

Cheers,
Matthew A. Hawkins

My Sweet Pea

She came 5 weeks early.
She came with much worry and anticipation.
Despite being so early she took just as long as she wanted to take.
She’s brought so much joy to our family and we’re not the Hawkins family without her.
She’s our sweet pea. A nickname my wife and I came up with on our own, but together.

Sarah Funk from Silver Lamb Studios did a cake smash shoot for us and we were thrilled with the results.
Sarah you are remarkably talented! Thank you so much.
CHECK OUT SARAH’S PICS HERE

And I couldn’t do a photo shoot of someone in our family without doing a video shoot as well…

Women I Work With Part 3

I’m privileged to do the work I do.

I’m more privileged and honoured to work with some of the women I work with.
You see, a few weeks ago, I was thinking about all the work I do and who I get a chance to work with. I have a variety of things I do: educational biology shorts, credit union & financial marketing, school district information & communication, health & wellness videos and so on. I started to connect who most of the people are that I work with on these projects and I saw a pattern – strong, smart, beautiful, talented women. In case you missed Part 1. Or Part 2.

_________________________________________________

Carin Bondar

Carin is probably behind more deals and connections in my life than you or I really know. This woman knows EVERYONE!
In fact Carin is the person who helped me get started in the theatre advertising business. She’s the previous owner of Cottonwood 4 Cinemas and was the person who helped create the foundation of FilmAds and got me rolling into doing local ads for various businesses and put me into the niche market I work in now.

Carin and I have connected very well since the first time we met. We have a great relationship in which we can be open and honest with one another about the projects we’re working on. From telling each other to shut up or how great the work they just did, we have a relationship that has really helped us grow in our own talents over the years. I’m thankful to have met her and to continue to work with her.

Carin has really hit her stride in her career through her work in front of the camera (anything from our BioMusings episodes, to her appearances on Daily Planet, CityTV, Shaw TV and more) and through her writing on various aspects of biology on her blog and in her book. Carin is incredibly driven and passionate about her work. She carries with her a PhD and curiosity of all living things. She has a beautiful family and can somehow manage doing all of the above while being a mom!

Together Carin and I have made numerous pitches to various TV networks and have entered and won the Film Snacks competition with Discovery World (with our Toad Crossing piece on the migration of Toads in Ryder Lake)

I look forward to working with her more in the future and wish nothing but the best for her and her career!
Thanks for all the fun times and connections you’ve helped me make Carin!!!

 

Women I Work With Part 2

I’m privileged to do the work I do.

I’m more privileged and honoured to work with some of the women I work with.
You see, a few weeks ago, I was thinking about all the work I do and who I get a chance to work with. I have a variety of things I do: educational biology shorts, credit union & financial marketing, school district information & communication, health & wellness videos and so on. I started to connect who most of the people are that I work with on these projects and I saw a pattern – strong, smart, beautiful, talented women. In case you missed Part 1.

______________________________________________________

Sally Hauca is a great and wonderful person that is WAY MORE in shape then I am.
She is a yoga and fitness instructor and has a desire to get herself out there and known. So much so that she has her own DVD out for sale – YogaRVing

Truth be told I got to meet Sally through Carol Kerfoot (the lady behind the lens on this picture) and all because I started 30 day photo challenge in November that Carol joined and tried… for a little bit ;)
I’ve yet to even meet Carol in person, but thanks to her I got to be a part of making YogaRVing’s DVD!

Sally is very talented and from the time I’ve spent with her I can tell you she’s really intense at Yoga/fitness & very talented, not to mention that she probably smiles more than anyone else you have ever met before!!!

Thank you Sally for letting me partner with you! I must also say that MaryAnne, the marketing manager behind YogaRVing, is an amazing and professional lady that has done a great job with the YogaRV DVDs.
You guys rock!

Matthew A. Hawkins

 

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